I can’t think of a single person who actually enjoys junk email. Regular junk mail, maybe. But not the digital kind. All of the messages are impersonal, generic and boring. You can spot a junk message miles away, and most of us are equipped with spam filters to help block them out.
But many job seekers send out spam email to employers.
Instead of taking the time to do much more than change a name, company and address on a cover letter, a generic message might be mailed or emailed to hundreds of different employers. And there might be a few hits. But they’ll be discarded for the same reason that one would get rid of spam emails. After all, they’re impersonal, generic and boring.
Even if the average time spent by an employer on a cover letter and resume might be ten seconds, that’s no reason not to make a personal message or put a few minutes of extra effort into a cover letter and resume. The special touches might get you noticed more, and at the very least, will probably get you some sort of response beyond your application being moved to the trash.
