28
Feb
The advertising world is in a tumultuous state right now, with traditional methods of advertising like print and TV on the decline, and companies spending less during the recession. But many firms are finding a new way to stay in business, and stay profitable.
This recent article from Advertising Age highlights several agencies and their projects that are less about advertising and more about creating their own products. It’s a fascinating case study in how businesses and their employees are evolving to changing trends and social demands.
Creating a Legacy Beyond Ads (via Advertising Age)
