On Tuesday, I told you that I would be changing my twitter name today. And honestly, this is something that I should have done sooner.
When it comes to building a brand, be it for a business, personal use, product, celebrity, or some other fifth reason that I can’t think of, consistency is key. Your brand should have its own website to match its name. After all, nobody would think that the main site for McDonald’s is joesautosales.com – they would go to mcdonalds.com.
That’s part of the reason I got a new site for the blog – “canhasjob” was something easier to type and remember, but it wasn’t the blog’s name. So: needlemeethaystack.com.
When it comes to my personal stuff, I’ve taken a similar approach: I bought my name as a domain (andrewweitsman.com), as well as the main corporate permutation of it (aweitsman.com). This, however, has had the unfortunate side effect of receiving emails and messages meant for other people with a similar name, like Allen Weitsman, who contributes to the Democratic Party and is interested in chartering a plane (thanks for the spam sign-ups, buddy).
So like I said, consistency is key.
When I first had the blog, I named everything after it – I have accounts on link-share sites that still say “canhasjob” – and it sort of made sense, since that was the website’s url branding. When I moved over to the site you’re on now, that name became anachronistic, so certain profiles (including Twitter), were changed to “nmhblog.” But in the months since that change, I’ve realized that those profiles also fall under the purview of personal branding – you’re talking to me directly, not a company cipher or some other messenger. In this case, I am the brand.
So that’s why my Twitter name will now match the rest of my personal brand stuff. So if you’re wondering why “aweitsman” is now appearing in your feed (or in links on this blog), that’s the long-winded reason why.
