Oh my gosh you guys, I LOVE CauseWorld. I mean, if you’re talking CRM and charitable donation involvement being taken to the next level, THIS IS IT.
Basically, you go to their website and download the free iPhone/iTouch app or the Android app and then check in at places (a la 4square, only without the “letting everyone know where you are” element) to get “karma points.” The karma points can be saved up and distributed to a large number of causes, including clean drinking water, Chilean earthquake relief efforts, third-world literacy programs, vaccine distribution, or even the feeding of malnourished chimpanzees. You can collect badges and get “promotions” to show off to your friends on Facebook, if you’re into that sort of thing.
You all should know by now that I’m skeptical about charities, so finding one that actually WORKS well, and is interactive, fun, innovative AND helpful is something that’s pretty rare for me. But you might be wondering, where does the money come from?
CauseWorld has been given a boatload of money from Kraft and Citi to distribute based on karma points given to each organization. So essentially, the karmas equate to a monetary value which is then given to different charities based on public opinion. It’s a great way to contribute, especially if you’re low on cash (smartphone fees can be killer). So basically, you’re helping these corporations distribute charitable funds appropriately. And you can even suggest new charities to add.
So if you have an Apple or Google touch screen product, add CauseWorld. Because unlike many charities and nonprofits, they’re doing it right.
iPhone and Android apps (via CauseWorld)
This is an unsolicited and unpaid endorsement that is in no way affiliated with this product. The thoughts and opinions expressed are solely those of this blogger.