I’ve been reading Eric Schlosser and Charles Wilson’s Chew on This over the past few days, and one particular story stood out to me: the cultural impact of one Mr. Charlie Nagreen. Back when he was 15 (in 1885), Charlie invented the hamburger.
While there are a number of different stories about how the most popular American sandwich-type food was created, that’s the one that the authors chose, but it really wouldn’t have mattered. Charlie, like dozens of other potential burger-creators, has been relegated to the back pages of obscure food history books. Instead, there’s a better chance that people have heard of Ray Kroc from McDonald’s or Dave Thomas of Wendy’s. Heck, there are probably tens of thousands (if not millions) of people who think that Colonel Sanders invented fried chicken.
Henry Ford didn’t invent the automobile. The Wright brothers didn’t invent the airplane. Thomas Edison didn’t really invent the light bulb. Alexander Graham Bell wasn’t the only person who invented the telephone that week. And yet, these names are the ones that we’re taught in school. These are the people we remember, while the real innovators languish in obscurity and high-prize questions on game shows. One is tempted to ask why these names stick out against all others, but the answer is simple:
They did it better.
Social networking was brought into the mainstream with Friendster, popularized with MySpace, and (arguably) perfected with Facebook. Only one of those companies exists today with any real social currency, and it’s not the ones who created the field.
In introductory business classes, students are taught that a key component of a company’s competitive advantage is being first to market. Establishing a strong presence early on to quickly gain full market dominance is what can make or break a company. Any competitors will be seen as copies of the original, and will have to struggle to make a name for themselves. But in a competitive environment, that’s exactly how a new industry grows and evolves. Being the first is a disadvantage for long-term gains; rivals can observe the strategies, successes and failures of the originators to satisfy consumer needs more adequately. Originality and innovation in business limits those who came first, as they will always be judged by that opening salvo, while opponents are free to innovate without the PR concerns. This is what’s happening to Apple right now.
When the iPhone first came out, it was a revelation; never before did so many realize that they had been doing so little with their mobile devices. One piece of hardware changed an entire industry overnight. But now, competing platforms like Android, Blackberry and Windows Mobile have had time to observe and refine their own tactics, and they are consistently chipping away at the iPhone’s industry dominance, thanks to scandals like “Antennagate” and mass criticism of antiquated hardware. Since Apple created the category, expectations are higher for its products; those competing against it have no such concerns.
It’s important to create new and original things; it’s how the world continues to grow, change and evolve. But uniqueness and differentiation can come at the cost of recognition and reward; it can be more advantageous (and easier) to hang back in the wings to learn and plan out better tactics to improve on what others have made. Being first does not always equate to being the best. So it really comes down to one question: do you want to be the person who invented the hamburger, or the person who perfected it?





Look, folks, Valentine’s Day is coming up, and there’s a statistical possibility that you don’t have anyone to spend it with other than junk food and your DVDs. Sure, you might tell your friends and family that you’re “okay” and that you don’t need the “crass commercialized holiday forced on us by greeting card and chocolate companies” before you run off to quietly sob in a corner somewhere, but it all comes down to this: everyone deserves to be with somebody.


If you’re confused as to where the first post is, it’s from last year. Check it out 

